Pages can’t talk. DMs can.
Traditional ads send buyers to a page they can’t talk to. CTDM opens a chat & answers in seconds, while they’re still ready to buy. Discover AI FAQ
Better ROAS from
every Click-to-DM Ad
Ad clicks land in your DMs, where we answer and close the sale. Same spend, up to 3× the ROAS of traditional ads.
Start for FreeYour ad spend, finally working inside the DM
We connect straight to Meta's click-to-message ads, so every tap on Send Message lands in a conversation built to sell
Build any flow your funnel needs
Triggers, qualifying questions, branches and checkout, arranged exactly the way your buyers shop. Discover Automations
Messages on CTDM
Shop
Teach Meta who actually buys
We show Meta your best leads, so your ads find more like them for less. Otherwise Meta counts every tap as a win, and your costs go up.
Capture email & phone in the DM
Ask for contact details before the discount code lands, so every ad click grows a list you own, not just a thread.
Follow up, hand off, retarget
An ad click is just the start. Reminders and retargeting turn it into revenue.
Retarget who messaged
People who messaged but didn’t buy become your next ad audience
Discover Audiences
Same spend. A different conversation.
What could your next ad click be worth?
Compare a link to your store with a conversation in your DMs. Adjust the numbers to explore the difference.
Traditional link-out ad1.0×
Ad → product page → purchase
Click-to-DM ad3.7×
Ad → conversation → purchase
Order difference+16
Revenue difference+$1,360
Less per order$60.61
| The breakdown | Link-out | Click-to-DM |
|---|---|---|
| Impressions | 33,333.3 | 33,333.3 |
| Clicks into the destination | 400 | 500 |
| Cost per click | $1.25 | $1.00 |
| Estimated orders | 6 | 22 |
| Cost per order | $83.33 | $22.73 |
| Estimated revenue | $510 | $1,870 |
An illustration, not a forecast. Both paths use the same budget and CPM. Click and conversion rates are editable examples, not verified benchmarks. Revenue excludes product costs, fees, taxes, and Zorcha subscription costs; actual results vary.
Join thousands automating their Instagram
@maria
128K followers
Zorcha's AI FAQ saves me hours on answering repetitive questions. It's like having a 24/7 support team!
@john
1M followers
Setting up AI FAQ was effortless. The smart responses and analytics are super helpful.
@jessicakreates
94K followers
Zorcha's AI FAQ completely transformed how I handle customer questions. It's so intuitive and fast!
@tylerbuilds
213K followers
I used to spend days writing FAQ pages. With Zorcha's AI FAQ, I had it live in under an hour.
FAQs
- Click-to-DM ads invite someone to start an Instagram conversation using the ad’s Send Message button. Zorcha connects that conversation to an automation, so you can answer questions and guide an interested shopper to the next step.
- Connect your Instagram professional account through Meta, then choose an Instagram ad trigger in Zorcha’s flow builder. Select the ad and configure the messages and steps you want people to receive. Test the flow before you make it live.
- Yes. Use AI FAQ for the product questions you’ve configured, such as availability or delivery, and use flow-builder messages for a guided conversation. You can test AI replies and configure a fallback for questions outside your FAQ content.
- Yes. Add a collect-information step to your flow to request an email address or phone number during the conversation. Use the information people share to build your contact list and personalize the next steps in your flow.
- Yes. Zorcha’s flow builder supports questions, conditions, and branching. You can send different replies based on a person’s answer and guide them to the product or information that fits their needs.
- Yes. You can hand the conversation to your team when a question needs a personal response. The chat history gives your team the context to continue helping the customer.
- No. You still create and manage your advertising campaigns in Meta Ads Manager. Zorcha handles the conversation and automation after someone engages with your ad. Your Meta advertising spend is separate from your Zorcha plan.
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