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Instagram Automation for Travel Planning Companies

Turn destination interest into a useful trip enquiry. Share the itinerary outline and next step while your team focuses on planning the journey.

For Instagram Business and Creator accounts

Give routine enquiries a repeatable starting point

Use automation for the introduction, then bring your judgment to the conversation.

EVERY REPLY FROM SCRATCH

The information lives in your head

  • The offerYou explain itinerary outline again whenever a comment asks for details.
  • The destinationYou find the link to your custom trip enquiry form and paste it into another thread.
  • The follow-throughYour first reply depends on when someone on the team opens the inbox.

WITH A CONFIGURED AUTOMATION

A useful introduction is ready

  • A message for the requestA matching ITINERARY interaction receives the response prepared for that offer.
  • A link with a purposeA separate TRIP setup sends the appropriate destination for that request.
  • A defined handoffThe routine information is prepared in advance, with personal questions left for your team to review.

A toolkit for the conversation after the click

Combine the Zorcha features that fit your offer. Advanced tools and automation limits depend on your plan.

01

AI FAQ for published trip information

Configure FAQs about the itinerary outline, enquiry process and published inclusions. Keep changing supplier availability and individual travel circumstances for your team to review.

02

Link in Bio for destinations and enquiries

Organise current trips, destination guides and the custom-enquiry route on one profile page. Label group departures and private planning clearly.

03

Custom Flow Builder for an initial brief

Where your plan supports it, use message and information-collection steps to guide a trip enquiry. Check the flow paths before sending travellers through them.

An example: from ITINERARY to a useful reply

Use a reel introducing a specific trip or destination to introduce the offer. This is an illustrative configuration to adapt and test on your account.

YOUR FIRST AUTOMATION

“Comment ITINERARY for the details.”

Set ITINERARY on the Reel about a particular trip. Share a short introduction and the current itinerary page, then explain how the traveller can send dates and preferences for your team to review.

Start Free

Prepare the first DM

Describe the advertised trip outline and where to review the published inclusions.

Give the link a clear purpose

Send people to your current itinerary information page. Explain what they will find there and keep the destination current. An optional public reply can direct the commenter to their inbox.

Keep the journey clear from post to next step

A visitor interested in custom trip enquiry should understand why you are messaging and what to do next.

  1. 01

    An invitation tied to the content

    On a carousel explaining your trip-planning service, tell people that TRIP is the keyword for more information. Match the request to the offer instead of using a catch-all response.

  2. 02

    The information they requested

    Explain what your planning service covers and what details help your team prepare a response.

  3. 03

    A destination with context

    Point to your custom trip enquiry form. Describe the next action, whether it is reading the details, completing a form or asking to speak with you.

  4. 04

    A conversation your team can take forward

    Your team confirms the proposal, supplier availability and any requirements that depend on the traveller. Keep changes, cancellations and individual circumstances in a personal support process.

Start with one offer you can test

A focused setup is easier to maintain as your content and availability change.

  1. 01

    Choose the content and keyword

    Select the post or Reel about itinerary outline. Configure ITINERARY and any other exact variants you intend to support; use the same wording in your call to action.

  2. 02

    Build the response

    Write your introduction and add the URL for your current itinerary information page. If you enable an opening message or follow-check step, configure its text and the steps that follow it.

  3. 03

    Publish and test a fresh interaction

    Make the automation live, then comment from another account. Check the DM, any public reply and the final destination. An old comment is not a substitute for a new test.

Give different interests different destinations

These example configurations keep distinct offers separate. Select the content and keywords deliberately, rather than expecting overlapping automations to choose for you.

Suggested configurations, not measured customer results.
Setup choiceItinerary outlineCustom trip enquiry
Example contentA Reel introducing a specific trip or destinationA carousel explaining your trip-planning service
KeywordITINERARYTRIP
Information to sendDescribe the advertised trip outline and where to review the published inclusions.Explain what your planning service covers and what details help your team prepare a response.
Link destinationYour current itinerary information pageYour custom trip enquiry form
Before publishingConfirm the message matches the selected offerCheck that the destination and current terms match the post

Choose a useful reason for someone to reply

Connect each invitation to a supported comment, incoming DM or Story-reply trigger.

01

Itinerary outline

Invite people to request ITINERARY through the interaction you configure. Share your current itinerary information page with the context needed to use it.

02

Custom trip enquiry

Invite people to request TRIP through the interaction you configure. Share your custom trip enquiry form with the context needed to use it.

03

Destination guide

Invite people to request GUIDE through the interaction you configure. Share your accessible destination guide with the context needed to use it.

Decide these details before you publish

A few clear definitions help keep the message, offer and handoff aligned.

Itinerary outline
The published plan a traveller can review before enquiring.
Trip brief
The preferences and practical details your team needs to discuss a suitable proposal.
Published inclusions
The services described for the offer, checked against the current information.
Confirmed quote
The terms your team verifies for the specific enquiry before booking.

Questions about Zorcha for travel planning companies

  • Yes. Configure the selected Reel and keyword, then include the itinerary-page URL in the response. Identify the trip clearly and make sure the destination contains the current published details.
  • The setups here share prepared information and links. They do not claim live supplier pricing or reservation integrations. Your team should verify the final quote and availability through its established booking process.
  • You can direct the traveller to your enquiry form or use supported information-collection steps where available. Ask for the context your planning process needs and review the response before proposing arrangements.
  • Use configured FAQs for published itinerary information, inclusions and your enquiry process. Questions requiring current supplier checks or individual circumstances should be reviewed by your team instead of treated as a generic automated answer.

START WITH ONE CONVERSATION

Give the next destination enquiry a direction

Choose itinerary outline or another offer your audience already asks about. Prepare the reply, connect the right link and test your first automation.

Free plan available · Features and limits vary by plan