A listing gets “details?” with no context
Use the selected property post and a recognisable keyword to connect the request to the right brochure. Make the property name clear in the message.
Instagram Automation for Real Estate Agents
Keep the property conversation moving while you’re at a viewing. Send the published details and enquiry link when someone responds to your listing content.
For Instagram Business and Creator accounts
BUILT AROUND YOUR ENQUIRIES
How Instagram automation fits real estate agents & brokers
A property Reel can leave people with practical questions about location, layout and how to enquire. Use a configured comment or DM keyword to send the information you have prepared for that property.
Keep each listing tied to its own current information. An automated reply can share a brochure or viewing request link, while your team confirms availability, current pricing and any property-specific commitments.
Make the first reply worth reading
For real estate agents & brokers, the first question often arrives before the full brief. Give people the details they need to continue.
An old post still receives enquiries
Review active automations when a property changes status. Update the reply and destination rather than letting an old price or availability claim continue circulating.
Viewing requests arrive while you are out
Send the viewing enquiry route and explain what information to provide. Confirm the appointment through your normal process once the request is reviewed.
Give routine enquiries a repeatable starting point
Use automation for the introduction, then bring your judgment to the conversation.
EVERY REPLY FROM SCRATCH
The information lives in your head
- The offerYou explain property brochure again whenever a comment asks for details.
- The destinationYou find the link to your viewing request form and paste it into another thread.
- The follow-throughYour first reply depends on when someone on the team opens the inbox.
WITH A CONFIGURED AUTOMATION
A useful introduction is ready
- A message for the requestA matching HOME interaction receives the response prepared for that offer.
- A link with a purposeA separate VIEWING setup sends the appropriate destination for that request.
- A defined handoffThe routine information is prepared in advance, with personal questions left for your team to review.
A toolkit for the conversation after the click
Combine the Zorcha features that fit your offer. Advanced tools and automation limits depend on your plan.
AI FAQ for published property information
Configure answers from the details you have confirmed, such as the enquiry process or brochure contents. Review the FAQ whenever listing information changes.
Link in Bio for your property business
Organise current listings, area guides and your contact route in one profile destination. Clear labels help someone choose the right property or service.
Custom Flow Builder for an initial enquiry
Use supported question and message steps to gather context such as the property of interest. Treat the result as an enquiry for your team to review, not an automatic viewing confirmation.
BEYOND THE FIRST DM
Make the information work harder
Use your content, messages and links as parts of one clear enquiry journey.
Choose features available on your plan and keep a person responsible for the information you publish.
- A property-specific first replyTie the keyword and content selection to the listing so the message begins with the correct property context.
- Track interest in the brochureA tracked-link click shows that the information page was opened. Review completed viewing requests in the system that records them.
- Keep the human confirmation clearUse the message to explain how a viewing is requested and when your team will confirm the details through its normal process.
An example: from HOME to a useful reply
Use a reel introducing a specific property to introduce the offer. This is an illustrative configuration to adapt and test on your account.
YOUR FIRST AUTOMATION
“Comment HOME for the details.”
Choose the Reel for one property and configure HOME as its keyword. Name the property in the DM and link to the current information page so a visitor can review it before contacting you.
Start FreePrepare the first DM
Identify the property and summarise its published location, layout and enquiry process.
Give the link a clear purpose
Send people to your current property information page. Explain what they will find there and keep the destination current. An optional public reply can direct the commenter to their inbox.
Keep the journey clear from post to next step
A visitor interested in viewing enquiry should understand why you are messaging and what to do next.
- 01
An invitation tied to the content
On a carousel showing a property’s rooms and surroundings, tell people that VIEWING is the keyword for more information. Match the request to the offer instead of using a catch-all response.
- 02
The information they requested
Explain how to request a viewing and what details your team needs to arrange it.
- 03
A destination with context
Point to your viewing request form. Describe the next action, whether it is reading the details, completing a form or asking to speak with you.
- 04
A conversation your team can take forward
Your team confirms property status, current terms and viewing arrangements. Keep negotiation, due diligence and commitments about a property in the appropriate professional process.
Start with one offer you can test
A focused setup is easier to maintain as your content and availability change.
- 01
Choose the content and keyword
Select the post or Reel about property brochure. Configure HOME and any other exact variants you intend to support; use the same wording in your call to action.
- 02
Build the response
Write your introduction and add the URL for your current property information page. If you enable an opening message or follow-check step, configure its text and the steps that follow it.
- 03
Publish and test a fresh interaction
Make the automation live, then comment from another account. Check the DM, any public reply and the final destination. An old comment is not a substitute for a new test.
Choose a useful reason for someone to reply
Connect each invitation to a supported comment, incoming DM or Story-reply trigger.
Property brochure
Invite people to request HOME through the interaction you configure. Share your current property information page with the context needed to use it.
Viewing enquiry
Invite people to request VIEWING through the interaction you configure. Share your viewing request form with the context needed to use it.
Buyer preparation guide
Invite people to request GUIDE through the interaction you configure. Share your buyer preparation guide with the context needed to use it.
Questions about Zorcha for real estate agents & brokers
- Yes. Add the brochure or property-page URL to a reply for the selected post or Reel. Name the property clearly and test that visitors can open the destination without needing access approval.
- The example here sends information and links you configure. It does not claim a live property-inventory integration. Keep the source page current and have your team confirm availability before making a commitment.
- You can send a link to your viewing request form or use supported information-collection steps where available. Treat the response as an enquiry and confirm the viewing through your normal scheduling process.
- Review the active automation and its message variants when the listing changes. Update the information or stop that offer’s automation, then test the revised setup using a fresh interaction.
START WITH ONE CONVERSATION
Give the next property enquiry the right details
Choose property brochure or another offer your audience already asks about. Prepare the reply, connect the right link and test your first automation.
Free plan available · Features and limits vary by plan