Empowering conversations at scale

I first noticed the boom in the creator economy in 2020.

By 2021, the power of being a well-known creator had become evidently clear.

By 2022, something even bigger was happening. Everyone was beginning to realise that asymmetric success whether in business, in a movement, or in a career, was increasingly going to start with a strong social media presence.

The era of the attention economy was here.

And sooner or later, everyone was going to have to play this game.

So in 2022, I decided to join in.

I started creating content about what I understood best: business and finance.

It was tough, not gonna lie.

It took me almost two years to build a real following. And even though being a content creator was a full-time job, it still wasn’t enough to fix that itch I had to build a company again.

For more than a year, my cofounder and I discussed multiple ideas.

Nothing felt right.

Then, in 2024, I told him about DM automation.

I had recently started using it myself and was getting amazing results. Adoption was still relatively low at the time, but one thing seemed obvious to me:

Soon, every creator would be using this.

We launched Zorcha on 25th December 2024.

And the journey since then has been incredible.

Today, more than 100,000 creators across 60+ countries use Zorcha.

We started Zorcha with a fairly simple goal: solve the problems creators were facing with the DM automation tools that existed at the time.

But the deeper we got into the creator ecosystem, the bigger the opportunity became.

Every creator we spoke to had their own unique idea of how they wanted to grow.

And they told us what was stopping them.

Behind every one of those problems was an opportunity to build something creators actually needed.

So we kept building.

Today, Zorcha is no longer just a DM automation tool.

We are building and launching industry-first features designed around a much bigger ambition:

To make Zorcha the operating system for anyone trying to build in the attention economy.

I started Zorcha with the goal of solving DM automation for everyone.

And in that same spirit, Zorcha is now offering unlimited DM automation for free to every creator in the world.

Instagram democratised distribution.

Zorcha is democratising the tools needed to build on that distribution.

And with my cofounder and the brilliant team we have brought together, I am confident that we can help anyone, anywhere —

WIN THE ATTENTION GAME.