Explain your coaching
Tell someone who your programme is for, how you work together and how to enquire. A clear introduction gives them something useful to read before you pick up the conversation.
Instagram DM Automation for Fitness & Nutrition Coaches
Stay focused on the client in front of you. Let Zorcha handle repeat Instagram enquiries, share your guides, and point interested followers to your coaching details.
For Instagram Business and Creator accounts
FROM CONTENT TO CONVERSATION
Give every coaching offer a clear next step
Instagram automation connects an interaction to a message you prepare. Choose a comment, incoming DM or Story-reply trigger, configure its keywords, and write the response Zorcha should send when someone matches it.
For a coach, that could mean sharing your programme overview when someone comments COACH, or sending a resource link when a follower messages GUIDE. You decide what the message says and where the conversation goes next.
Useful answers, even while you’re coaching
Prepare the information people need before a consultation, a programme enquiry or a guide request.
Share the promised resource
Connect a guide keyword to its link. Someone asking for your training checklist gets the resource they requested, with a short explanation of how to use it.
Send your consultation link
Include a web link to your booking page or enquiry form. Let people take the next step through the tools you already use to manage your coaching business.
Spend less of your inbox time repeating yourself
Keep the personal conversation. Prepare the routine introduction.
REPLYING BY HAND
The same questions, again
- Programme detailsYou type out what your coaching includes whenever someone asks.
- Resource requestsYou find the guide link and paste it into each conversation.
- First stepsYou repeat where to book a call or submit an enquiry.
WITH A CONFIGURED AUTOMATION
An introduction ready to send
- A prepared overviewA matching trigger sends the programme message you wrote.
- The relevant guideA dedicated keyword connects the request to your resource link.
- A clear destinationYour message points to the booking page or form you choose.
One Reel. One keyword. A useful first reply.
An example to adapt for your own coaching offer. Start with one selected Reel and test the setup before sharing the call to action.
EXAMPLE SETUP
“Comment COACH for the details.”
Choose the Reel introducing your programme and configure COACH as the comment keyword. Use the same word in the caption so people know what to type.
Create your automationWrite the message they receive
“Thanks for your interest! Here’s how my coaching works, what’s included and how to book an introductory call.” Add your programme or booking link.
Publish, then try it yourself
Make the automation live and leave a fresh matching comment from another account. Check the DM, the final link destination and any optional public reply you configured.
Different offers deserve different messages
Keep a free resource request separate from a coaching enquiry. These example setups use the same comment-to-DM approach with different keywords and destinations.
| Setup choice | Fitness coaching | Nutrition coaching |
|---|---|---|
| Example content | A Reel introducing your coaching programme | A post introducing your nutrition coaching service |
| Example keyword | COACH | NUTRITION |
| First message | Who the programme is for and how it works | What your coaching includes and how to enquire |
| Link destination | Your programme overview or consultation page | Your service page or enquiry form |
| Separate resource offer | A training-session checklist using CHECKLIST | A grocery-planning guide using GUIDE |
| Your personal follow-up | Discuss goals, experience and programme fit | Discuss individual needs and the scope of your service |
Build around the way people find your coaching
Use supported triggers and message settings to make your content easier to act on.
Reel and post comments
Invite a keyword comment on selected content. Send a reply that relates to the programme or resource in that post.
Incoming DM enquiries
Ask visitors to DM a configured keyword. You can put that invitation in your bio; the incoming message is what triggers the response.
Story replies
Configure a Story-reply automation for a coaching announcement. Match the keyword settings to the invitation you put in the Story.
A follow-check step
Where available, configure a follow-check message before your resource message. Keep the request clear and the guide relevant to your audience.
Messages in your voice
Write your own replies and use supported Instagram username personalization. If you save DM variants, keep every version’s offer and link current.
Tracked resource links
Use tracked links to record clicks through to your guide or coaching page. A click shows interest in that destination; it does not by itself confirm a booking.
More ways to make your coaching information useful
Build on your first reply with the Zorcha features available on your plan.
AI FAQ for programme basics
Prepare answers about the format, access and published terms of your coaching offer. Use AI FAQ for those recurring questions and keep individual assessments with the coach.
Link in Bio for your offers
Organise your coaching overview, free guide and consultation route on one profile page. Give each destination a label that makes the next step clear.
Custom Flow Builder for an introduction
Where your plan supports it, use message and question steps to guide an initial enquiry. Review the response paths before sending your audience through the flow.
READY FOR THE NEXT ENQUIRY
Keep the reply as current as your offer
A useful automation needs the same care as the programme page it points to.
Give someone on your team ownership of the messages and destinations before you publish.
- Review the offer detailsCheck the programme description when your service changes, including the primary reply, saved variants and configured FAQs.
- Check the destinationMake sure the guide is accessible and the booking or enquiry page describes your current process.
- Define the personal handoffDecide who reviews individual questions and requests that need a coach’s judgment.
A simple launch check for your coaching offer
Test the whole journey before asking followers to use it.
- 01
Match the invitation
Check that the caption’s keyword matches the configured trigger and that you selected the intended post or Reel.
- 02
Try a fresh interaction
Make the automation live and comment from another account. Check the DM and any optional public reply or opening-message steps.
- 03
Follow the next step
Open the final link and review the resource or enquiry page as a visitor. Check that it delivers what the post promised.
Questions coaches ask before getting started
- Yes. Add the web URL for your booking page or enquiry form to the message. Zorcha supports tracked shortlinks that redirect to your chosen destination. Check that the final page opens correctly before inviting people to use the automation.
- Yes, you can share a link to a guide you have already hosted. Set up a keyword for the resource and include its URL in your reply. Make sure recipients can access the page or file with its current sharing permissions.
- Yes. Configure distinct keywords and messages for different offers, within your plan’s limits. Avoid overlapping active automations on the same content and keyword, and test the words you expect people to use rather than assuming spelling variations will match.
- This setup sends the messages and links you configure. Keep individual assessments, programme decisions and personal coaching in your own process. Use the automated reply to explain your service and help someone reach the right next step.
- Connect an Instagram Business or Creator account with the required permissions. Check the content selection, keyword, message and links, then test the live automation using a fresh interaction from another account. Delivery depends on the connection, recipient eligibility and Instagram limits.
START WITH ONE OFFER
Your next coaching enquiry needs a next step
Pick a programme or guide. Write the reply you wish you had ready. Connect it to the Instagram interaction that starts the conversation.
Free plan available · Features and limits vary by plan