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Manage Instagram DM Automations with AI

Create, edit and manage Instagram DM automations with ChatGPT, Claude, Codex or another compatible AI assistant. Connect to Zorcha’s MCP server and manage your automations through chat.

Choose your workspace · Features depend on your workspace plan

MEET ZORCHA MCP

From an idea in chat to an automation in Zorcha

MCP stands for Model Context Protocol. It gives your AI assistant a way to work with tools outside the conversation. Zorcha’s MCP connection brings your Instagram automations into that workflow.

Describe what you want, choose your workspace, and let your assistant work with Zorcha’s automation tools. You can still open the same automations in your dashboard.

BRING YOUR ASSISTANT

One Zorcha connection. Your choice of assistant.

Use the same remote MCP server URL with an assistant that supports remote MCP and the required authentication. Connection options depend on your client and plan.

01

ChatGPT

Bring Zorcha automations into your conversation using an available remote MCP connection.

02

Claude

Connect Zorcha to a compatible Claude client and work on automations alongside your campaign ideas.

03

Other AI assistants

Connect your preferred AI assistant to Zorcha using MCP. If it supports remote MCP connections and Zorcha’s authentication, you can manage your Instagram automations through chat.

Less navigating. More getting it done.

Start with a question, build a new automation, or update the one you already use.

01

See your automations

List accessible workspaces, see running automations and ask for the details of a specific automation or Reel.

02

Create from a prompt

Describe the DM and button link you want. Create an automation for a Reel URL or prepare one for your next Reel.

03

Edit and reuse

Change an existing automation or duplicate it onto another Reel. Keep useful messages and update the details for the next campaign.

AVAILABLE TODAY

What you can do with Zorcha MCP

Find, build and manage your Instagram automations through a connected AI assistant, with access you control.

01

Find the right workspace and automation

  • View and switch between your Zorcha workspaces.
  • View and search existing automations.
  • See automations connected to a particular Reel.
02

Build and manage your automations

  • Create new automations.
  • Edit or duplicate existing automations.
  • Start, stop, draft or archive automations.
  • Configure messages, keywords, buttons, links and Reel targeting.
03

Stay in control of access

  • Sign in securely through Zorcha.
  • Control what your AI assistant can access.
  • Disconnect access or revoke tokens at any time.

A SMALL SETUP. A NEW WAY TO WORK.

Connect once. Start with a conversation.

Keep Zorcha open while you add the connection in your preferred assistant.

Your Zorcha connection

Remote MCP server · Browser sign-in available

OAuth

MCP server URL

Add this in your assistant’s MCP settings.

https://zorcha.com/mcp
  1. Add Zorcha to your assistant

    Find your client’s option to add a remote MCP server and enter the URL above.

  2. Sign in and approve access

    Complete Zorcha’s browser sign-in. If your client cannot use it, generate a manual access token in Zorcha’s MCP settings and paste it into the client’s authentication field.

  3. Choose your workspace

    Ask “List my Zorcha workspaces.” Select the workspace you want to use, then ask about its automations.

Using the Codex CLI?

Add the connection, then sign in:

codex mcp add zorcha --url https://zorcha.com/mcp
codex mcp login zorcha

START WITH THESE WORDS

A few prompts to make it real

Copy an example into your connected assistant. Replace @yourhandle and the sample guide URL with your own details.

01 / Find your workspace

List my Zorcha workspaces.

02 / See what’s running

Use @yourhandle and show all my live Zorcha automations.

03 / Prepare your next Reel

In @yourhandle, create a draft automation for my next Reel. Send this DM: Here is the guide you asked for. Add a button called Get the guide linking to https://example.com/guide.

04 / Refresh a message

In @yourhandle, show me the details of Launch DM. Then help me rewrite its message for my new guide.

These are example requests. Your assistant runs them only after you connect it to Zorcha; check the returned details before treating a change as complete.

READY FOR WHAT YOU POST NEXT

Prepare the reply before the Reel

Keep the message and destination ready while you finish the content.

  1. 01

    Set the context

    Choose your workspace and tell your assistant that the automation is for your next Reel.

  2. 02

    Describe the response

    Provide the message, button label and destination. State whether you want a draft or a live automation.

  3. 03

    Check the result

    Review the returned setup and status. Use your Zorcha dashboard to inspect the automation before your campaign goes out.

Keep the good parts. Update the rest.

A new campaign does not always need an entirely new automation.

01

Refresh a message

Ask for an existing automation’s details, then change the copy to match a new guide, offer or launch.

02

Move an idea to another Reel

Duplicate an automation onto a new Reel URL in the selected workspace, then review the message and links.

03

Keep the destination connected

Use the right button link for the offer. External DM button destinations use Zorcha shortlinks by default.

THE RIGHT WORKSPACE, EVERY TIME

One connection. Clear workspace context.

If you manage several Instagram accounts, start by choosing where the work belongs. Your assistant can list the workspaces available to your Zorcha user.

Name the workspace handle in requests to make your intent clear, especially when you switch between brands or clients.

  • See your available workspacesUse the access you already have through your Zorcha account.
  • Choose before making changesAutomation reads and writes require an explicit workspace selection.
  • Work with the same automationsMCP uses Zorcha’s existing automation system, alongside your dashboard.

KNOW WHAT YOU’RE CONNECTING

Access built around your automations

Sign in with your Zorcha account and approve the connection. Available automation features still depend on your workspace plan.

Automation access
Read, create and update supported automations and work with their links in an accessible workspace.
Browser or manual sign-in
Use browser authorization where supported. Manual access tokens are an alternative for clients that cannot complete that flow.
A focused toolset
MCP is for supported automation workflows. Billing, contact management and AI FAQ writes are outside this toolset.
Open your Zorcha account

Questions about Zorcha MCP

A few things to know before your first connection.

  • Zorcha MCP connects a compatible AI assistant to your Zorcha account using the Model Context Protocol. You can use conversation to list workspaces, inspect automations, create or edit automations, and duplicate an automation onto another Reel.
  • No. Zorcha MCP is designed for compatible assistants including ChatGPT, Claude and Codex, as well as other clients that support remote MCP connections. Your assistant must support connecting to a remote MCP server and authenticating with Zorcha. Availability and setup depend on the client and its plan.
  • Add https://zorcha.com/mcp in your assistant’s MCP connection settings. Sign in to Zorcha and approve access in the browser. For a client that cannot complete browser sign-in, generate a manual access token in Zorcha’s MCP settings and enter it in the client’s authentication settings.
  • Yes. The connection is associated with your Zorcha user and can access workspaces available to that user. Ask the assistant to list them, then explicitly choose the workspace before reading or changing its automations.
  • Yes. Specify the workspace, ask for a next-Reel automation, and describe the message and button destination. Check the returned details and status. Clearly state whether you want a draft or a live automation.
  • No. MCP is another way to manage supported Zorcha automations. Available automation features depend on your workspace plan, and you can still use the Zorcha dashboard. It does not provide access to every Zorcha feature: for example, AI FAQ writes, billing and contact management are outside the documented MCP automation scope.

YOUR NEXT AUTOMATION STARTS HERE

Tell your assistant what you want to build.

Connect Zorcha, choose your workspace, and bring your next Instagram automation into the conversation.

For compatible MCP assistants · Features depend on your workspace plan