The enquiry lands mid-session
An active automation can respond to a matching enquiry while you are in a session. Share the reading details and a next step without having to type the same introduction each time.
Instagram DM Automation for Tarot Readers and Astrologers
Readings sell through conversation. Zorcha handles the parts of that conversation you've had a thousand times, so you can focus on what only you can do.
For Instagram Business and Creator accounts
WHAT IT IS
What Instagram DM automation means for a reading practice
You choose a trigger, such as a comment on a selected post, an incoming DM or a Story reply. Then you configure the keywords and message. Zorcha responds when an incoming interaction matches your active automation.
Use it to share what a reading includes, send a guide or point someone to your booking page. You still provide the reading and handle conversations that need a personal response.
Make repeated reading enquiries easier to answer
Reading details, prices and guide requests can arrive while you are working with a client. Prepare useful replies for the questions you receive often.
"How much?" without saying for what
Use a distinct keyword for each offer, such as TAROT or CHART, and write a reply that explains that service. Make the keyword clear in the post or Story inviting enquiries.
Free-guide seekers sit beside real bookings
Set up a guide request separately from a reading enquiry, with its own keyword and message. Each person receives information relevant to what they asked for.
Send reading details when someone comments
Choose the content and keyword, then configure the public reply and DM you want to send.
You pick the word
Choose a clear keyword such as READING or CHART and include it in your call to action. Configure the variants you want to support, then test the exact words people will use.
Add an optional public reply
You can configure a public reply alongside the DM, such as a note to check their inbox. Public replies have their own settings and limits, so check both parts when testing your automation.
Write the reading details
Explain what the reading covers, what the client needs to prepare and where to book. If you enable an opening message, the recipient needs to interact with it to continue to the next configured step.
Share your reading types and booking link
Give a tarot spread, natal chart report or compatibility reading its own description and next step.
Use separate automations where your plan allows, with distinct keywords and content selections. This helps keep a guide request separate from a paid-reading enquiry.
- Organise your offersManage each automation's status as your offers change. The number of live automations and access to advanced features depend on your plan.
- Link to your booking pageAdd a valid web link to the booking page or intake form you use. Zorcha supports tracked links that redirect to your destination and record clicks.
- Change the details without rebuildingUpdate and republish the automation when your prices or booking link change. Check any saved message variants too, then test with a fresh interaction.
Deliver a birth-chart guide from your content
Invite people to request your guide with a keyword, then use an automated DM to share the link. Prepare these three things before publishing.
- 01
What goes in it
Create a useful introduction to your work, such as a guide to the big three placements or the questions to prepare before a reading. Explain what the guide covers in the post inviting requests.
- 02
Where it lives
For a link-based guide, host the resource on a page people can access. Add its URL to the message and check that the destination opens with the correct sharing permissions.
- 03
What it points to
Choose a next step, such as viewing your readings or joining a waitlist. You can also configure a follow-check step and its message before the guide message in a supported automation.
EXAMPLE SETUP
An example reading-enquiry automation
Here is a starting point for sharing a tarot booking link from an Instagram post. Adapt the keyword, reading details and destination to your own practice.
This is an illustrative setup, not a customer case study. Test it with a fresh comment from another account before inviting your audience to use it.
Two example setups for your practice
Use the same comment-to-DM approach with different content, keywords and messages. These are suggested configurations to adapt and test.
| Setup element | Tarot reader | Astrologer |
|---|---|---|
| Keyword | READING | CHART |
| Attached to | Reels showing a live pull | Carousels breaking down a placement |
| DM explains | What the spread includes and its price | What the report includes and what to prepare |
| Example offer | A three-card tarot reading | A natal chart report |
| Link sent | Scheduling page with open slots | Intake form, since the chart is prepared before the call |
| Left to handle manually | Rescheduling requests | Anyone unsure of their birth time |
Ways to share reading details through Instagram
Start with a supported trigger, then choose the message and next step that fit the enquiry.
Reel comments
Invite viewers to comment a configured keyword on a selected Reel. Use the DM to explain the reading featured in that content.
Post comments
Use a post or carousel to introduce a reading or guide, then connect a comment automation to the selected content.
Story replies
Configure a Story-reply automation and its keyword settings. A matching reply can receive the details of the offer you shared.
Incoming DMs
Invite people to send you a keyword in a direct message. This uses a DM trigger; putting the keyword in your bio alone does not trigger a message.
Guide requests
Give a guide its own keyword and link. Use a comment, DM or Story-reply trigger to respond to requests.
Booking enquiries
Send an explanation of your reading and a link to your booking page when someone uses the configured trigger.
What automation handles and what you handle
Automation can deliver the information you prepare. Your reading, availability and personal conversations still need your attention.
Zorcha handles
- Responding to eligible interactions that match an active automation's trigger and keyword settings
- Recording automation message activity and tracked-link clicks so you can review how people interact with your messages
- Using the opening-message, follow-check and message steps you configure for the automation
You handle
- The reading, and everything that needs a person rather than a rule
- Reviewing conversations that your configured automations do not cover, along with booking changes and personal questions
- The heavy ones. People come to readers during hard weeks, and some first messages carry more than a booking enquiry. Those deserve you, and they're a good reason to keep your automated messages warm but modest rather than certain about anyone's life
Questions readers ask before setting this up
- Yes. Add your booking page's web URL to the message. Zorcha uses tracked shortlinks for click tracking, so the link a recipient opens can redirect to your destination. Test the final page and any campaign parameters you rely on before publishing.
- Yes. Configure distinct keywords for different offers and add the variants you want to support. Avoid overlapping active automations on the same content and keyword. Do not assume spelling variations will match or that the most specific keyword automatically wins; test each setup.
- You write the message, so keep it clear and consistent with how you speak to clients. Zorcha supports Instagram username personalization and saved DM variants in supported message settings. Keep the details and booking links up to date in every version, and leave sensitive or personal questions for a human reply.
- Connect an Instagram Business or Creator account and complete the required permissions. Make the automation live, check the content and keyword settings, then test from another account. Delivery also depends on the connection, recipient eligibility and Instagram limits; an active automation does not guarantee every message will be delivered.
START FREE
Give your next reading enquiry a clear next step.
Choose one offer, write a useful reply and connect your booking link. Start with an automation you can test and build from there.
Free plan available · Features and limits vary by plan