A product Reel has no clear shopping route
Give the featured product an explicit keyword and link. Identify it in the reply so a shopper does not have to search the whole catalogue.
Instagram Automation for E-commerce & D2C Brands
Help shoppers find the next useful detail. Connect product questions, guide requests and launch interest to the pages your brand already maintains.
For Instagram Business and Creator accounts
Make the first reply worth reading
For e-commerce & d2c brands, the first question often arrives before the full brief. Give people the details they need to continue.
The same policy questions repeat
Prepare answers from your published shipping, return or care information. Review them whenever the underlying policy changes.
Support and discovery share one inbox
Keep a product-information invitation separate from an order issue. The person asking about a delayed order needs a support process with access to the relevant details.
A toolkit for the conversation after the click
Combine the Zorcha features that fit your offer. Advanced tools and automation limits depend on your plan.
AI FAQ for published product questions
Configure FAQs from the product and policy information you maintain. Keep account-specific order questions for a support process that can access the order.
Link in Bio for the current range
Bring the featured collection, product guides and support destination together on one branded profile page.
Message variants with consistent product facts
Use supported saved DM variants for the introduction while keeping the product identity and link the same. Check every version when a launch changes.
BEYOND THE FIRST DM
Make the information work harder
Use your content, messages and links as parts of one clear enquiry journey.
Choose features available on your plan and keep a person responsible for the information you publish.
- A shorter route to the sourceSend a relevant store page directly from a matching request instead of making someone find the product from a general profile link.
- Useful clicks to reviewTracked links can show interest in a product or guide destination. Confirm orders and revenue in your store analytics.
- A clear support handoffTell shoppers where to raise an order-specific issue. The reply can direct the request without pretending to know the status of an order.
An example: from DETAILS to a useful reply
Use a reel demonstrating a specific product to introduce the offer. This is an illustrative configuration to adapt and test on your account.
YOUR FIRST AUTOMATION
“Comment DETAILS for the details.”
Choose the Reel for a particular product and configure DETAILS. Send its name and a short introduction, then link to the current product page where the shopper can check the full information.
Start FreePrepare the first DM
Name the product and explain where to review its current specifications and purchase options.
Give the link a clear purpose
Send people to your current product detail page. Explain what they will find there and keep the destination current. An optional public reply can direct the commenter to their inbox.
Keep the journey clear from post to next step
A visitor interested in shopping guide should understand why you are messaging and what to do next.
- 01
An invitation tied to the content
On a carousel explaining how to compare your product range, tell people that GUIDE is the keyword for more information. Match the request to the offer instead of using a catch-all response.
- 02
The information they requested
Introduce the guide and the criteria it helps a shopper understand.
- 03
A destination with context
Point to your product comparison or sizing guide. Describe the next action, whether it is reading the details, completing a form or asking to speak with you.
- 04
A conversation your team can take forward
Your team handles complaints, exceptions and account-specific support. Stock, price, checkout and order confirmation should come from the systems that maintain those records.
Start with one offer you can test
A focused setup is easier to maintain as your content and availability change.
- 01
Choose the content and keyword
Select the post or Reel about product details. Configure DETAILS and any other exact variants you intend to support; use the same wording in your call to action.
- 02
Build the response
Write your introduction and add the URL for your current product detail page. If you enable an opening message or follow-check step, configure its text and the steps that follow it.
- 03
Publish and test a fresh interaction
Make the automation live, then comment from another account. Check the DM, any public reply and the final destination. An old comment is not a substitute for a new test.
Choose a useful reason for someone to reply
Connect each invitation to a supported comment, incoming DM or Story-reply trigger.
Product details
Invite people to request DETAILS through the interaction you configure. Share your current product detail page with the context needed to use it.
Shopping guide
Invite people to request GUIDE through the interaction you configure. Share your product comparison or sizing guide with the context needed to use it.
New collection
Invite people to request COLLECTION through the interaction you configure. Share your collection page with the context needed to use it.
Decide these details before you publish
A few clear definitions help keep the message, offer and handoff aligned.
- Product source
- The maintained store page for current specifications and purchase information.
- Policy FAQ
- An answer grounded in the brand’s published terms and reviewed when those terms change.
- Order enquiry
- A support request that needs order-level information.
- Purchase confirmation
- The record in your store or payment system, distinct from a product-link click.
Questions about Zorcha for e-commerce & d2c brands
- Yes. Configure the selected Reel and keyword, then add the product-page URL to the response. Name the product and check the final destination before inviting shoppers to comment.
- The setups on this page share configured information and links. They do not claim a live inventory or order-tracking integration. Direct shoppers to the current store page or your established order-support process.
- Use configured FAQs based on your published policies and product information where the feature is available. Keep answers up to date and route order-specific cases or exceptions to your support team.
- A tracked click shows that a recipient opened the destination. Confirm completed purchases in your store and test any campaign parameters your attribution setup relies on. Do not label all clicks as sales.
START WITH ONE CONVERSATION
Give the next product question a useful answer
Choose product details or another offer your audience already asks about. Prepare the reply, connect the right link and test your first automation.
Free plan available · Features and limits vary by plan