The creative is ready, the reply is not
Decide what someone receives when they ask for more information. Write the response alongside the post so the promise and destination agree.
Instagram Automation for Agencies
Give every campaign a clear reply plan. Use Zorcha to connect Instagram interest with a useful introduction, a resource or the next step in a client enquiry.
For Instagram Business and Creator accounts
BUILT AROUND YOUR ENQUIRIES
How Instagram automation fits agencies
For an agency, Instagram automation is part of the campaign setup: the content invites an interaction, the configured trigger starts a reply, and the message points to an agreed destination. Plan that journey alongside the creative.
Choose the agency workflow that fits the work you do. A performance team may prioritise the offer and destination, a social media team the response calendar, and an influencer team the information attached to a collaboration.
Make the first reply worth reading
For agencies, the first question often arrives before the full brief. Give people the details they need to continue.
Different services share one vague CTA
A strategy enquiry and a request for a sample brief need different introductions. Give each a distinct keyword and a clearly named offer.
Client details change after approval
Treat reply text, resource access and link destinations as part of the campaign handover. Review all saved variants when a client changes the offer.
Give routine enquiries a repeatable starting point
Use automation for the introduction, then bring your judgment to the conversation.
EVERY REPLY FROM SCRATCH
The information lives in your head
- The offerYou explain agency service overview again whenever a comment asks for details.
- The destinationYou find the link to your accessible brief template and paste it into another thread.
- The follow-throughYour first reply depends on when someone on the team opens the inbox.
WITH A CONFIGURED AUTOMATION
A useful introduction is ready
- A message for the requestA matching SERVICES interaction receives the response prepared for that offer.
- A link with a purposeA separate BRIEF setup sends the appropriate destination for that request.
- A defined handoffThe routine information is prepared in advance, with personal questions left for your team to review.
A toolkit for the conversation after the click
Combine the Zorcha features that fit your offer. Advanced tools and automation limits depend on your plan.
AI FAQ for the agency introduction
Configure answers about your service scope, enquiry process and published engagement terms. Keep client-specific promises out of general agency FAQ answers.
Link in Bio for service discovery
Use one profile page to organise your services, selected work and enquiry link. Visitors can choose a destination without guessing which offer a single link refers to.
Custom Flow Builder for a structured enquiry
Use supported message and information-collection steps to shape a more guided conversation. Confirm feature access and test the flow with your team before a campaign launches.
An example: from SERVICES to a useful reply
Use a reel showing the kind of projects your agency handles to introduce the offer. This is an illustrative configuration to adapt and test on your account.
YOUR FIRST AUTOMATION
“Comment SERVICES for the details.”
Pick a Reel about your agency’s services and configure SERVICES as the keyword. Write an introduction that describes your focus, then link to the enquiry page where a prospect can provide a brief.
Start FreePrepare the first DM
Explain your service focus, typical engagement process and where to submit a brief.
Give the link a clear purpose
Send people to your agency services and enquiry page. Explain what they will find there and keep the destination current. An optional public reply can direct the commenter to their inbox.
Start with one offer you can test
A focused setup is easier to maintain as your content and availability change.
- 01
Choose the content and keyword
Select the post or Reel about agency service overview. Configure SERVICES and any other exact variants you intend to support; use the same wording in your call to action.
- 02
Build the response
Write your introduction and add the URL for your agency services and enquiry page. If you enable an opening message or follow-check step, configure its text and the steps that follow it.
- 03
Publish and test a fresh interaction
Make the automation live, then comment from another account. Check the DM, any public reply and the final destination. An old comment is not a substitute for a new test.
Give different interests different destinations
These example configurations keep distinct offers separate. Select the content and keywords deliberately, rather than expecting overlapping automations to choose for you.
| Setup choice | Agency service overview | Sample brief |
|---|---|---|
| Example content | A Reel showing the kind of projects your agency handles | A post explaining what makes a useful client brief |
| Keyword | SERVICES | BRIEF |
| Information to send | Explain your service focus, typical engagement process and where to submit a brief. | Introduce the brief template and explain what information it helps organise. |
| Link destination | Your agency services and enquiry page | Your accessible brief template |
| Before publishing | Confirm the message matches the selected offer | Check that the destination and current terms match the post |
Choose a useful reason for someone to reply
Connect each invitation to a supported comment, incoming DM or Story-reply trigger.
Agency service overview
Invite people to request SERVICES through the interaction you configure. Share your agency services and enquiry page with the context needed to use it.
Sample brief
Invite people to request BRIEF through the interaction you configure. Share your accessible brief template with the context needed to use it.
Strategy consultation
Invite people to request STRATEGY through the interaction you configure. Share your consultation booking or request page with the context needed to use it.
Decide these details before you publish
A few clear definitions help keep the message, offer and handoff aligned.
- Offer owner
- The person responsible for confirming the service details and updating them.
- Reply promise
- The exact information the post says a commenter will receive.
- Approved destination
- The page, brief or booking link agreed for the campaign.
- Handoff point
- The question or next step that needs an agency team member.
Questions about Zorcha for agencies
- Yes. Connect an eligible Instagram Business or Creator account, choose the content and trigger, and prepare the service reply. The examples on this page focus on introducing your agency and directing people to your enquiry process.
- These setups handle Instagram interactions, prepared messages and links. Keep sales stages, project delivery and signed agreements in your established systems unless you have separately configured and verified a supported integration.
- Yes. Configure distinct keywords and messages for the selected content, within the account’s plan limits. Check overlaps and test each live automation with a fresh interaction before publishing the campaign invitation.
- Use the performance marketing guide for offer and destination planning, the social media guide for recurring content workflows, or the influencer marketing guide for collaboration enquiries and creator information.
START WITH ONE CONVERSATION
Build the reply plan into your next campaign
Choose agency service overview or another offer your audience already asks about. Prepare the reply, connect the right link and test your first automation.
Free plan available · Features and limits vary by plan