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Build Multi-Step DM flows for Instagram

Not everyone who comments needs the same reply. Build the exact flow for each person.

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Instagram post comments interface

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Your entire flow, mapped out visually.

Everything you need to build a full multi-step DM conversation, from the first trigger to the last step.

See your entire conversation in one view

See your entire conversation in one view

All your steps, branches, and messages are laid out on a single canvas so you can see the entire flow at once.

Build different paths for different users

Build different paths for different users

Add conditions at any step to check what a user did and send them down a different path from there.

Customise what goes out at every step

Customise what goes out at every step

At each step, write the DM that goes out and add quick reply buttons for users to choose what happens next.

Zorcha gives you every building block you need to design any flow.

Add actions that run silently in the background

Tag users at any step based on what they do in the flow. Use those tags to organise contacts & personalise future messages.

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Tag users at any step

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Tags determine what happens next

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Organise contacts by action

Add a smart delay between any two steps

Set a wait between steps in minutes or hours. The flow resumes automatically when the time is up.

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Minutes or hours

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Flow pauses and auto-resumes

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Add at any point in the flow

Test your flow before any real user sees it

Select your trigger, preview the full flow, and go live when you're ready. You can pause or edit it at any time.

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Multiple trigger options

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Preview before going live

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Pause or edit at any time

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FAQ

Common questions about Custom Flow Builder