The brief is requested in every thread
Give a published creator opportunity one clear keyword and an accessible information page. Explain the brief before asking a creator to complete a form.
Instagram Automation for Influencer Marketing Agencies
Keep creator interest connected to the brief. Share the right collaboration details and application link when someone responds to your Instagram content.
For Instagram Business and Creator accounts
BUILT AROUND YOUR ENQUIRIES
How Instagram automation fits influencer marketing agencies
Influencer campaigns often generate several kinds of interest at once: creators want the brief, brands want your agency credentials and viewers want a resource. Configure separate invitations and replies for these different requests.
Zorcha can send the message attached to a matching comment, DM or Story reply. Your team still selects creators, confirms campaign fit and agrees the commercial terms.
Make the first reply worth reading
For influencer marketing agencies, the first question often arrives before the full brief. Give people the details they need to continue.
Brand and creator enquiries collide
A brand seeking a campaign partner needs a different introduction from a creator applying for an opportunity. Separate their keywords and destinations.
An opportunity changes after posting
Update eligibility, dates and application links when the brief changes. Check saved message variants so an older version does not keep circulating.
Give routine enquiries a repeatable starting point
Use automation for the introduction, then bring your judgment to the conversation.
EVERY REPLY FROM SCRATCH
The information lives in your head
- The offerYou explain creator campaign brief again whenever a comment asks for details.
- The destinationYou find the link to your brand campaign enquiry form and paste it into another thread.
- The follow-throughYour first reply depends on when someone on the team opens the inbox.
WITH A CONFIGURED AUTOMATION
A useful introduction is ready
- A message for the requestA matching BRIEF interaction receives the response prepared for that offer.
- A link with a purposeA separate CAMPAIGN setup sends the appropriate destination for that request.
- A defined handoffThe routine information is prepared in advance, with personal questions left for your team to review.
An example: from BRIEF to a useful reply
Use a reel introducing a published creator opportunity to introduce the offer. This is an illustrative configuration to adapt and test on your account.
YOUR FIRST AUTOMATION
“Comment BRIEF for the details.”
Attach BRIEF to the Reel announcing an opportunity. Send a concise explanation of the published requirements and link to the current application page so creators can review it before applying.
Start FreePrepare the first DM
Summarise the campaign category, announced requirements and application process.
Give the link a clear purpose
Send people to your current creator brief and application page. Explain what they will find there and keep the destination current. An optional public reply can direct the commenter to their inbox.
Keep the journey clear from post to next step
A visitor interested in brand campaign enquiry should understand why you are messaging and what to do next.
- 01
An invitation tied to the content
On a carousel showing your agency’s campaign approach, tell people that CAMPAIGN is the keyword for more information. Match the request to the offer instead of using a catch-all response.
- 02
The information they requested
Explain the services your agency provides and the details needed for an initial enquiry.
- 03
A destination with context
Point to your brand campaign enquiry form. Describe the next action, whether it is reading the details, completing a form or asking to speak with you.
- 04
A conversation your team can take forward
Creator selection, contracts, usage rights and fees need a person with the relevant context. A resource reply or application link should not be described as a confirmed collaboration.
Start with one offer you can test
A focused setup is easier to maintain as your content and availability change.
- 01
Choose the content and keyword
Select the post or Reel about creator campaign brief. Configure BRIEF and any other exact variants you intend to support; use the same wording in your call to action.
- 02
Build the response
Write your introduction and add the URL for your current creator brief and application page. If you enable an opening message or follow-check step, configure its text and the steps that follow it.
- 03
Publish and test a fresh interaction
Make the automation live, then comment from another account. Check the DM, any public reply and the final destination. An old comment is not a substitute for a new test.
Give different interests different destinations
These example configurations keep distinct offers separate. Select the content and keywords deliberately, rather than expecting overlapping automations to choose for you.
| Setup choice | Creator campaign brief | Brand campaign enquiry |
|---|---|---|
| Example content | A Reel introducing a published creator opportunity | A carousel showing your agency’s campaign approach |
| Keyword | BRIEF | CAMPAIGN |
| Information to send | Summarise the campaign category, announced requirements and application process. | Explain the services your agency provides and the details needed for an initial enquiry. |
| Link destination | Your current creator brief and application page | Your brand campaign enquiry form |
| Before publishing | Confirm the message matches the selected offer | Check that the destination and current terms match the post |
Decide these details before you publish
A few clear definitions help keep the message, offer and handoff aligned.
- Published brief
- The information your agency is ready to share about the opportunity.
- Application destination
- The page where a creator can provide the requested details.
- Selection decision
- A review made by your team and the brand, not inferred from an automated reply.
- Campaign handoff
- The point where a person takes over questions about fit, usage or fees.
Questions about Zorcha for influencer marketing agencies
- Yes. Add the published brief’s web URL to the reply for a configured keyword. Keep the destination accessible and current, and test the selected post or Reel using a fresh interaction.
- No. The message provides information or an application route. Your agency and client still review suitability and agree the collaboration. Make that distinction clear in the brief and any automated introduction.
- Yes. Configure separate keywords and messages for the relevant content, within the plan’s limits. Link brand enquiries to your service process and creator requests to the appropriate brief or application page.
- A tracked click shows that someone opened the destination. Confirm completed applications in your application system. Keep clicks, submitted applications and selected creators as separate measures.
START WITH ONE CONVERSATION
Make the next collaboration enquiry clearer
Choose creator campaign brief or another offer your audience already asks about. Prepare the reply, connect the right link and test your first automation.
Free plan available · Features and limits vary by plan