Link in Bio for the decision-making details
Bring your portfolio, package information and enquiry form together. Use separate labels for planning, photography or other services your business actually offers.
Instagram Automation for Wedding & Event Professionals
Be present at the event, with a useful first reply ready. Share your portfolio, explain your packages and point new enquiries to your booking process.
For Instagram Business and Creator accounts
BUILT AROUND YOUR ENQUIRIES
How Instagram automation fits wedding & event professionals
Wedding and event content can attract interest long after the day itself. A configured Instagram reply can introduce your service and send the information a couple or organiser needs before sharing a full brief.
Keep an enquiry separate from a confirmed booking. Zorcha can deliver your prepared information or form link; your team checks dates, discusses the scope and agrees the arrangements.
Give routine enquiries a repeatable starting point
Use automation for the introduction, then bring your judgment to the conversation.
EVERY REPLY FROM SCRATCH
The information lives in your head
- The offerYou explain service packages again whenever a comment asks for details.
- The destinationYou find the link to your curated portfolio page and paste it into another thread.
- The follow-throughYour first reply depends on when someone on the team opens the inbox.
WITH A CONFIGURED AUTOMATION
A useful introduction is ready
- A message for the requestA matching PACKAGES interaction receives the response prepared for that offer.
- A link with a purposeA separate PORTFOLIO setup sends the appropriate destination for that request.
- A defined handoffThe routine information is prepared in advance, with personal questions left for your team to review.
A toolkit for the conversation after the click
Combine the Zorcha features that fit your offer. Advanced tools and automation limits depend on your plan.
AI FAQ for your published process
Configure answers about your enquiry process, coverage descriptions and how to read package information. Keep date availability and bespoke commitments with your team.
Custom Flow Builder for an initial brief
Where your plan supports it, use message and question steps to guide an enquiry. Treat the collected context as a starting point for a personal response.
BEYOND THE FIRST DM
Make the information work harder
Use your content, messages and links as parts of one clear enquiry journey.
Choose features available on your plan and keep a person responsible for the information you publish.
- Keep the portfolio connected to the serviceMake the reply describe the work shown in the content, then send an appropriate portfolio or package destination.
- Prepare people for the enquiry formExplain which event details are useful and why, so the form feels like the next step rather than an unexpected task.
- Review interest without assuming bookingsTracked clicks can show visits to your portfolio or package page. Confirm bookings through your agreement and scheduling process.
An example: from PACKAGES to a useful reply
Use a reel showing your wedding or event work to introduce the offer. This is an illustrative configuration to adapt and test on your account.
YOUR FIRST AUTOMATION
“Comment PACKAGES for the details.”
Choose a Reel of your event work and configure PACKAGES as the keyword. Give a short service introduction and link to the package page, with an invitation to submit the event details for review.
Start FreePrepare the first DM
Introduce your services and explain where to review the published package information.
Give the link a clear purpose
Send people to your service package page. Explain what they will find there and keep the destination current. An optional public reply can direct the commenter to their inbox.
Keep the journey clear from post to next step
A visitor interested in portfolio collection should understand why you are messaging and what to do next.
- 01
An invitation tied to the content
On a carousel featuring a completed event or shoot, tell people that PORTFOLIO is the keyword for more information. Match the request to the offer instead of using a catch-all response.
- 02
The information they requested
Explain the style of work shown and invite the visitor to view the fuller collection.
- 03
A destination with context
Point to your curated portfolio page. Describe the next action, whether it is reading the details, completing a form or asking to speak with you.
- 04
A conversation your team can take forward
Your team confirms the date, coverage, deliverables and quote. Keep schedule changes and personal event requirements in a conversation with the person responsible for the booking.
Give different interests different destinations
These example configurations keep distinct offers separate. Select the content and keywords deliberately, rather than expecting overlapping automations to choose for you.
| Setup choice | Service packages | Portfolio collection |
|---|---|---|
| Example content | A Reel showing your wedding or event work | A carousel featuring a completed event or shoot |
| Keyword | PACKAGES | PORTFOLIO |
| Information to send | Introduce your services and explain where to review the published package information. | Explain the style of work shown and invite the visitor to view the fuller collection. |
| Link destination | Your service package page | Your curated portfolio page |
| Before publishing | Confirm the message matches the selected offer | Check that the destination and current terms match the post |
Decide these details before you publish
A few clear definitions help keep the message, offer and handoff aligned.
- Event brief
- The date, location and service requirements your team needs to assess an enquiry.
- Published package
- The information a visitor can review before discussing a tailored scope.
- Availability confirmation
- A decision made after checking the actual schedule.
- Booking agreement
- The arrangements confirmed through your business process, not by receiving a DM.
Questions about Zorcha for wedding & event professionals
- Yes. Configure the selected content and keyword, then add the package or portfolio URL to the message. Keep the destination accessible and make clear which service the reply describes.
- The example sends prepared information and an enquiry route. It does not claim access to your live event schedule. Confirm availability through your scheduling process before making a booking commitment.
- If your business offers both, give each service a clear message and destination. Use distinct keywords or selected content so the reply matches the visitor’s interest and does not imply a package you do not offer.
- For this illustrative workflow, your enquiry page can ask for the event date, location and service of interest. Choose the details appropriate to your business and let your team review the request before providing a quote.
START WITH ONE CONVERSATION
Give the next event enquiry a warm first step
Choose service packages or another offer your audience already asks about. Prepare the reply, connect the right link and test your first automation.
Free plan available · Features and limits vary by plan