A tutorial references a hard-to-find template
Give the template a keyword and direct destination. Explain how it supports the lesson instead of sending someone to a page full of unrelated offers.

Teach the strategy. Let the resource find its reader. Connect tutorial comments to your templates, workshops and creator programmes with Zorcha.
For Instagram Business and Creator accounts
BUILT AROUND YOUR ENQUIRIES
When you teach Instagram growth, your content often ends with an invitation to try something. A configured automation can deliver the template or lesson that makes the next step possible, without a manual link reply each time.
Use the automation to support a learning promise you can keep. Share a useful resource and describe what it teaches rather than presenting the message as a shortcut to guaranteed reach or followers.
For instagram growth educators, the first question often arrives before the full brief. Give people the details they need to continue.
Give the template a keyword and direct destination. Explain how it supports the lesson instead of sending someone to a page full of unrelated offers.
Prepare the prerequisites, format and session information once. Keep those details current as your workshop schedule changes.
Make the distinction explicit in the invitation. A free checklist request should deliver that checklist; a programme enquiry can explain your paid offer separately.
Use automation for the introduction, then bring your judgment to the conversation.
EVERY REPLY FROM SCRATCH
WITH A CONFIGURED AUTOMATION
Combine the Zorcha features that fit your offer. Advanced tools and automation limits depend on your plan.
Where the feature is available, configure a follow-check step before the resource message. Explain the invitation clearly and make sure the promised resource is worth requesting.
Use configured FAQs for questions about workshop access, course format and prerequisites. Keep personalised account reviews and claims about future results with you.
Organise the free template, workshop and full programme on one profile page. Label the destinations so someone can choose the level of commitment that suits them.
BEYOND THE FIRST DM
Use your content, messages and links as parts of one clear enquiry journey.
Choose features available on your plan and keep a person responsible for the information you publish.
Use a reel teaching a content-planning method to introduce the offer. This is an illustrative configuration to adapt and test on your account.
YOUR FIRST AUTOMATION
Choose the Reel teaching your planning method and use PLAN as its keyword. Send the template link with a sentence explaining where to begin, keeping the reply focused on the lesson in the Reel.
Start FreeExplain what the template contains and how it relates to the tutorial.
Send people to your creator planning template. Explain what they will find there and keep the destination current. An optional public reply can direct the commenter to their inbox.
A focused setup is easier to maintain as your content and availability change.
Select the post or Reel about content planning template. Configure PLAN and any other exact variants you intend to support; use the same wording in your call to action.
Write your introduction and add the URL for your creator planning template. If you enable an opening message or follow-check step, configure its text and the steps that follow it.
Make the automation live, then comment from another account. Check the DM, any public reply and the final destination. An old comment is not a substitute for a new test.
These example configurations keep distinct offers separate. Select the content and keywords deliberately, rather than expecting overlapping automations to choose for you.
| Setup choice | Content planning template | Creator workshop |
|---|---|---|
| Example content | A Reel teaching a content-planning method | A carousel introducing a practical workshop |
| Keyword | PLAN | WORKSHOP |
| Information to send | Explain what the template contains and how it relates to the tutorial. | Share the workshop topics, format and published session details. |
| Link destination | Your creator planning template | Your workshop information and registration page |
| Before publishing | Confirm the message matches the selected offer | Check that the destination and current terms match the post |
Connect each invitation to a supported comment, incoming DM or Story-reply trigger.
Invite people to request PLAN through the interaction you configure. Share your creator planning template with the context needed to use it.
Invite people to request WORKSHOP through the interaction you configure. Share your workshop information and registration page with the context needed to use it.
Invite people to request PROGRAMME through the interaction you configure. Share your programme syllabus page with the context needed to use it.
START WITH ONE CONVERSATION
Choose content planning template or another offer your audience already asks about. Prepare the reply, connect the right link and test your first automation.
Free plan available · Features and limits vary by plan