Why Instagram Carousels Still Matter (Straight From Instagram’s CEO)
Instagram’s CEO, Adam Mosseri, recently shared a simple but powerful tip:If you’re stuck on what to post, try a carousel with music.
At first glance, it sounds basic. But there’s a deeper strategy behind it.
Carousels Get a Second Chance
Unlike single-image posts, carousels can resurface in a follower’s feed if they skipped it the first time.That means:
- More impressions without extra effort
- Longer content lifespan
- Better odds of engagement over time
In a platform where attention is limited, second chances matter.
Music Expands Distribution
Adding audio makes carousels eligible for placement beyond the main feed, this can expand your reach massively.
Turning Carousel Engagement Into Growth
When someone engages with a carousel, they’ve already shown intent.That’s the perfect moment to continue the conversation—privately.
Smart creators now pair carousel content with:
- Automated DMs
- Follow prompts
- Resource drops
So engagement doesn’t just feel good—it compounds.
Closing Thought
Listen to Adam Mosseri (CEO Instagram) and start posting caraousels.
Also listean to Team Zorcha and combine them with the right systems, so that they don’t just get seen—they convert.
Cheers,
Team Zorcha