How Rohit Khatri Got a Brand Deal From OpenAI Using Zorcha DM Automation

For most creators, getting brand deals depends on two things: audience size and engagement. But growing both simultaneously is difficult, especially on Instagram, where thousands of creators compete for attention.

That was the challenge faced by Rohit Khatri, the creator behind the popular Instagram page BusinessKhatri.

Within a few months of implementing Zorcha’s DM automation, he transformed his page from a mid-size creator account into a high-engagement platform that brands started noticing. The turning point came when he implemented Zorcha’s DM automation, specifically the Ask-to-Follow feature.

The result? Massive audience growth, viral engagement, and eventually brand collaborations with companies like OpenAI, Flipkart, and Lenskart.

Here’s how it happened.

TL;DR

1. Rohit Khatri used Zorcha’s DM automation to turn Instagram engagement into real growth and brand collaboration opportunities.
2. By using Zorcha’s Ask-to-Follow feature, viewers had to follow the page before receiving resources in DMs.
3. This system helped him grow from 40K to 400K followers (10× growth) in a short time.
4. Engagement jumped from 20K views to over 300K views (15× growth), dramatically increasing visibility.
5. The growth started bringing 25–30 brand collaboration offers every month, though he selectively works with 4–5 brands.

The Problem: Engagement Was Not Converting Into Growth

Before implementing automation, Rohit was already posting valuable content around business, creators, and online growth.

People were watching the content and engaging with it, but there were three key problems.

1. Slow Follower Growth

Despite posting regularly, follower growth remained steady but slow. Many viewers would watch the content without following the page.

That meant the account kept generating reach but wasn’t converting enough viewers into long-term followers.

2. Missed DM Opportunities

Whenever people asked for resources, guides, or links in comments, responding manually became difficult.

If hundreds of people comment on a post asking for a resource, replying individually becomes almost impossible.

As a result, many interested viewers never received a response.

3. Limited Brand Opportunities

At around 40K followers, Rohit would typically get one brand collaboration per month.

For most creators, brand deals depend heavily on audience growth and engagement signals, and the account needs both to scale faster.

That’s when Rohit decided to experiment with Zorcha’s DM automation system.

The Solution: Zorcha’s Ask-to-Follow DM Automation

The feature that changed everything was Zorcha’s Ask-to-Follow automation.

Instead of immediately sending a resource link in DMs, the system first asks the user to follow the account.

Once the user follows, the automation automatically sends the requested link or resource.

How the flow works

1. A viewer comments on the post, asking for a guide or resource.
2. Zorcha automatically sends them a DM.
3. The message asks the user to follow the account to unlock the resource.
4. Zorcha checks whether the user has followed the account.
5. Once the user follows, the system automatically sends the requested link.

This small step dramatically improves follower conversion.

Instead of losing interested viewers after a single interaction, each comment becomes an opportunity to gain a new follower.

The Strategy: Turning Every Comment Into a Growth Opportunity

Rohit built a simple but powerful system.

Whenever he posted valuable content, he invited viewers to comment a ‘keyword’ if they wanted the resource.

For example:

• “Comment GUIDE and I’ll DM you the framework.”
• “Comment AI, and I’ll send you the tool list.”

Once someone commented, Zorcha handled the rest.

The automation started a conversation instantly and delivered the resource after the following step.

This system created three powerful growth loops:

• More comments: People commented to receive resources.
• More followers: The Ask-to-Follow step converted viewers into followers.
• More engagement signals: Higher comment activity and DM interactions improved content reach.

Over time, this dramatically amplified Rohit’s growth.

The Results: Explosive Growth Across Every Metric

The impact of Zorcha’s DM automation was significant.

• 10× Follower Growth

Rohit’s page grew from 40K followers to over 400K followers.

That growth happened as more viewers converted into followers through the Ask-to-Follow automation.

• 15× Engagement Growth

Content engagement increased dramatically.

Average views jumped from around 20K views to over 300K views.

Higher engagement signals helped the content reach a much wider audience.

• 25× Revenue Growth

The most important result was revenue.

Before Zorcha automation:

• About 1 brand collaboration per month

After implementing the system:

• 25–30 brand collaborations per month

He selectively partners with around 4-5 brands, ensuring collaborations stay aligned with his audience. This represented 25× revenue growth.

As the page gained traction, large companies began noticing the account.

Eventually, Rohit collaborated with brands including:

• OpenAI
• Flipkart
• Lenskart

These collaborations were driven by the page’s strong audience growth and engagement.

Why was DM Automation the Key?

Many creators think growth only depends on posting content.

But Rohit’s case proves something different.

Growth often depends on what happens after someone interacts with the content.

Zorcha helped Rohit:

• Capture every interested viewer
• Turn comments into conversations
• Convert viewers into followers
• Deliver resources instantly
• Scale engagement without manual replies

Instead of manually responding to hundreds of messages, the automation handled conversations automatically.

This allowed Rohit to focus on creating better content.

Final Takeaway

The story of Rohit Khatri shows how creators can scale faster by structuring audience interactions.

With Zorcha’s Ask-to-Follow automation, he was able to:

• Grow from 40K to 400K followers
• Increase engagement 15×
• Grow brand deals 25×
• Collaborate with companies like OpenAI

For creators trying to grow on Instagram, the lesson is simple.

Content creates attention. But structured conversations create growth.

PS: All the numbers mentioned above were shared by Rohit Khatri himself in the event Zorcha hosted at the Meta office in December 2025. 

Want results like Rohit Khatri?

Start using Zorcha’s Ask-to-Follow DM automation to turn comments into followers and followers into brand opportunities.

Your next viral post could become thousands of new followers and real revenue.